15 BOGO Marketing Examples That Actually Work (+ How to Copy Each One)

See all 15 BOGO setups live in Disco

Discounts fire automatically at checkout. No coupon codes. Try the live WooCommerce demo store.

Dead inventory costs you more than the discount. Sitting on 200 units of last season’s olive colorway ties up capital, warehouse space, and eventually forces a deeper markdown anyway.

BOGOF clears it cleanly. The free hoodie doesn’t need to match — a different color of the same style qualifies. Run it on the slow SKU only, leave the bestseller at full price.

Margin check: BOGOF needs gross margin above 50% to be profitable. Below that, you’re subsidizing both units. Know your number before you launch.

Paid acquisition to trial a new SKU costs $500 or more for meaningful volume. Buy X Get Y costs you one unit’s COGS.

The moisturizer buyer is already converted and trusts you. They’re the warmest possible audience for a new product. Attach the cleanser free and every order becomes a trial.

WooCommerce note: set the free item as its own product in your catalog — not a variant. Disco needs a distinct product ID to trigger the rule correctly.

In supplements, lifetime value lives or dies on reorder behavior. A customer who doesn’t reorder within 90 days of first purchase is usually gone permanently.

Two months of supply builds a daily routine. When both tubs run out, the customer knows your brand, trusts the product, and has a clear path back to your store.

The cost of the free unit is almost always less than the Facebook retargeting cost to recover a churned customer. Run the math on your own CAC vs COGS.

There are two ways to clear seasonal stock. A flat markdown says “nobody wanted this.” A half-off BOGO says “stock up before it’s gone.” One signals distress. The other signals scarcity.

The math: two $22 bags for $33. That is 25% off the combined order, not 50%. The 50% only applies to the second bag in isolation.

Never write “50% off” in the headline. Write “get the second bag 50% off.” Accuracy prevents customer complaints at checkout and builds long-term trust.

Digital products have zero marginal cost. There is no COGS on a second download. Every second sale beyond the first is almost entirely profit.

A $199 course plus a $149 course at 50% off earns you $273.50 in one transaction instead of $199. The customer saved $74.50. You earned $74.50 more than a single-course sale.

One constraint: the two courses must solve related problems for the same buyer. Complementary is the word. If the pair doesn’t make natural sense, customers won’t add the second regardless of the price.

Real case: clothing brand émoi émoi. Three problems simultaneously — slow sock inventory, poor product page traffic, accessories customers weren’t discovering. One B2G1 solved all three.

Stock cleared. Product page traffic spiked during the campaign. The support queue asking ‘when is this restocking?’ went silent. B2G1 requires three items before the reward fires.

That three-unit requirement isn’t a conversion barrier — it filters casual browsers from real buyers. Customers adding three pairs of socks are buying with intent. WooCommerce applies the discount automatically once the cart threshold is met.

Candles are a gifting product. The customer buying two is almost always buying one as a gift and one for themselves.

B2G1 turns that split transaction into a three-unit order without any extra persuasion. The effective discount is 33% — but only when real multi-unit intent exists.

A flat 30% sitewide sale applies to every single-unit order and costs you more across the board. B2G1 is surgically targeted at buyers who were already going to spend more.

Want to try the goal-based setups yourself?

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The customer who just bought a phone is not in browsing mode. They will buy the first case Amazon recommends unless you eliminate the reason to look.

Attach the case free to the phone purchase in your own checkout. Two SKUs sold in one transaction. Your new accessory line gets distribution through your bestseller with zero separate campaign.

WooCommerce setup: in Disco, set the qualifying product as the phone and the rewarded product as the case. Set reward discount to 100%. The customer sees the free item added automatically at cart.

Organic distribution for a new product takes months of content and SEO before it reaches volume. Your returning customers are a shortcut.

Every customer ordering your classic blend already trusts your sourcing decisions. Attach the new single-origin free to their order. They try it at zero friction, zero purchase decision.

Cost: one bag’s COGS per qualifying order. Result: your most loyal segment becomes the first trial group for your new SKU. The customers who reorder are now loyal to two products instead of one.

This is a retention play, not an acquisition play. The BOGO rule is invisible to first-time visitors. Only returning customers see it.

That exclusivity changes how the customer reads the offer. It signals recognition — ‘you’ve bought before, here’s something for you’ — rather than a generic sitewide discount anyone can access.

WooCommerce setup: requires Disco Pro. Assign a custom user role (e.g. ‘returning_buyer’) after first purchase using a WooCommerce hook, then set that role as the condition in the Disco rule.

A sitewide Black Friday sale does one harmful thing: it trains customers to wait for November. By year three, they skip the October launch and the July sale entirely.

Category BOGO converts just as well without that long-term pricing damage. The duvet stays at full price. The pillowcases ship free. Each individual product stays at its listed price.

Your catalog pricing perception stays intact for the other eleven months. Customers don’t learn to wait because the offer doesn’t feel like a general sale — it feels like a curated room pairing.

The creative formats are in Disco too

Spend thresholds, flash scheduling, and mystery rewards all run automatically in WooCommerce.

Social sharing happens without prompting. Customers post mystery unboxings because they’re genuinely curious, and curiosity is more shareable than a discount code.

You control which product goes in. Pick the item with the best ratio of high perceived retail value to low COGS. Not the $2 clearance item that makes customers feel duped.

One rule: the mystery gift must feel like a genuine win. If customers feel shortchanged, they post about that instead.

A customer planning to spend $58 adds a $17 item specifically to unlock a free one worth $35. You just moved $75 instead of $58.

The formula: set the threshold 15-20% above your current average order value. That gap creates pull without requiring customers to dramatically change their spending.

WooCommerce note: In Disco, combine a minimum cart value condition with a Buy X Get Y rule. The free item can be set as customer’s choice within a defined price range for maximum flexibility.

A BOGO with no end date becomes a permanent discount within two weeks. Customers stop treating it as an event and start expecting it. Urgency evaporates.

A 4-hour window turns the same promotion into an actual event. Customers who were passively browsing become active buyers because the window is closing.

WooCommerce note: Disco Pro’s campaign scheduling sets an exact start and end timestamp. Run this on Tuesday or Wednesday afternoons — slow traffic windows where a spike in conversions is most visible in your data.

Corporate buyers aren’t comparison shopping. They have a logistics problem: 12 client gifts before Friday. The price per unit matters far less than solving the problem cleanly.

B2G1 reframes personal gifting as a bulk transaction. The three-unit requirement isn’t a barrier for this buyer — it’s actually helpful because it justifies the order as a business expense.

Best timing: October and November, before corporate budgets close. If you can reach this buyer before they default to an Amazon gift card, B2G1 on bundles converts well.