How to Apply Discounts to WooCommerce Product Prices? Easy Steps

You can apply discounts to WooCommerce product prices by installing a discount plugin like Disco Plugin. Create a new discount rule, select the discount types (percentage or fixed), target products or categories, and set conditions (e.g., cart total or quantity). Save and test your rule to enable automatic price adjustments.

Did you know applying the right discounts in your Woo store can increase your sales by up to a staggering 73%?

That’s not just a little bump; that’s a serious surge!

Let’s face it: discounts are pure magic for your online store. They make customers happy and your sales numbers even happier.

But, while WooCommerce does have its coupon system, it’s a bit like a basic toolkit – great for simple jobs, not so much for the complex stuff.

Want to automatically change prices, set up tiered discounts, or give special deals to your loyal customers? That’s where things get a bit… complicated.

Don’t worry, though! In this guide, I’ll show you how to apply discounts to WooCommerce product prices automatically using a tool that makes it simple. We’re talking about making your discounts work smarter, not harder.

Let’s dive into the details.

How to Apply Discounts to WooCommerce Product Prices? (Automatically)

As you know by now, WooCommerce’s built-in coupon tools cannot automate the discount process. To overcome all the limitations and truly unlock the full flexibility and power of discounts, you’ll need a dedicated discount plugin.

And if you’re looking for something that’s both powerful and free? Well, you’re in luck.

The plugin we’ll be using to show you how it’s done is called Disco. It’s designed to make automating your WooCommerce discounts a breeze.

Think of it as your store’s personal discount DJ—mixing up the perfect deals to keep your customers happy and your sales soaring.

Disco isn’t just another plugin; it’s a game-changer. With features like automatic discounts, tiered pricing, and deals based on product types, customer behavior, or categories, it takes the hassle out of creating and managing discounts.

Plus, it’s Free, which means you can start boosting your sales without breaking the bank.

So, if you’re ready to ditch the manual work and let Disco handle the heavy lifting, let’s dive in and see how to apply discounts to WooCommerce product prices step by step using the plugin.

Example Discount Scenario: “10% Discount on All Products”

Step 1: Install the WooCommerce Discount Plugin Disco

First things first, you need to install the WooCommerce discount manager plugin Disco. Don’t worry, it’s as easy as pie.

1. Log in to your WordPress dashboard.
2. Navigate to Plugins >> Add New.
3. In the search bar, type “Disco.”
4. Click Install Now and then Activate.

And just like that, you’ve got your discount DJ ready to spin some deals!

Step 2: Create a New Discount Rule

To start creating a discount campaign –

1. Head over to the Disco dashboard (you’ll find it in your WordPress menu).
2. Click the Create a Discount button.

It will lead you to the following window.

Step 3: Configuring Discount Settings

Here’s where you set up your discount. Let’s break it down:

1. Name Your Discount Rule: Give it a catchy name like “10% Off Everything” so you can easily identify it later.

2. Select the Discount Intent: Select the Product discount intent.
3. Choose Products: Under the Discount section, select All Products. (Pro tip: You can also target specific products or categories if you want.)

4. Set the Discount Type: From the dropdown, select Percentage Discount.

5. Enter the Discount Value: Type in 10 in the Discount Value field (because we’re offering a 10% discount).

Optionally, you can set an expiry date if you want this discount to be a limited-time offer.

Step 4: Save and Test

Scroll to the bottom of your discount rule window.

• Click the Save button to save and activate the discount campaign.
• Disco will automatically apply and display discounted amounts on all product pages.
• To test it out, visit your store’s product pages. You’ll see the discounted prices and a shiny Sale badge—proof that your discount is live and ready to wow your customers.

This is how to apply discounts to WooCommerce product prices using a dedicated plugin. No coding, no headaches—just pure, automated discount magic, pretty straightforward, right?

Advanced Discount Strategies to Skyrocket Your Sales

Now that you’ve mastered the basics, it’s time to level up your discount game. Advanced discount strategies can help you attract more customers, increase average order value, and boost overall sales.

Below, we’ll explore some powerful WooCommerce discount rules you can implement using Disco to help you outshine your competitors. We will also walk you through how to apply discounts to WooCommerce product prices according to those strategies.

Strategy 1: Tiered Pricing (Bulk Discounts)

Tiered pricing or bulk discounts are great ways to encourage customers to buy more. By offering bigger discounts for larger purchases, you not only increase your average order value but also make customers feel like they’re getting a great deal.

Practical Example:

• Buy 2-5 items: 5% off
• Buy 6-10 items: 10% off
• Buy 11+ items: 15% off

Why Use It:

• Encourages customers to buy more to unlock better deals.
• Increases average order value and clears out inventory faster.

How to Set Up Bulk Discounts in WooCommerce?

Let’s create the above-mentioned WooCommerce quantity discounts using Disco.

• After naming your discount rule, select the Bulk discount intent.

• Select All Products or specify your target products from the Discount section.
• Input 2 in the Minimum Quantity and 5 in the Maximum Quantity box.
• From the Discount Type dropdown, select the Percentage Discount option and enter your target WooCommerce discount percentage value.

• Click the Add More button twice to add 2 more rows according to the above example scenario.
• Set the following sets of values accordingly and keep the last Maximum Quantity field empty to apply the 15% discount to any product quantity above 11.

• Save and test the rule from the front.

Testing Results

• Here’s the result of the cart’s 2-5 items range.

• Disco will automatically apply a 10% off the total when you add products between the 6-10 quantity range.

• Similarly, for 11+ products, the cart will deduct 15% off.

That’s about it for our WooCommerce tiered pricing guide. You can A/B test different quantities and discount ranges to find the sweet spot to boost your AOV (Average Order Value).

Strategy 2: Category-Specific Discounts

Sometimes, you want to focus discounts on specific product categories—whether it’s to promote a new collection, clear out seasonal items, or highlight underperforming products. Category-specific discounts let you do just that.

Practical Example:

• Offer 20% off all products in the “Summer Collection” category.

Why Use It:

• Drives traffic to specific sections of your store.
• Helps you manage and clear inventory more effectively.

How to Apply Discounts to WooCommerce Product Prices Based on Category?

This time, we will use condition filters. Disco condition filters are the backbone of offering WooCommerce dynamic pricing & discounts.

Conditions allow you to set up rules based on product details, cart contents, user roles, and more. In addition to these filters, Disco also supports AND/OR logic that enables you to apply multiple conditions within a single rule.

With AND logic, all conditions must be met (e.g., buy a specific product and spend over $100). With OR logic, the discount applies if any one condition is met (e.g., buy Product A or Product B).

This makes it easy to create smart and targeted discounts. Here’s how to create WooCommerce category discounts using Disco.

• Select the Product option from the Discount Intent section.
• Choose All Products if you want to offer the discount on all products under your target category.

• Select and set the percentage value.
• Click the Add Condition button to add a filter.

• Select the Categories condition from the dropdown.

• Search and select the target category (Summer Collection).

• Save the rule, and the system will automatically display the WooCommerce sale prices on your selected category pages.

Strategy 3: User Role-Based Discounts

Rewarding your loyal customers or attracting new ones with exclusive discounts can go a long way in building customer loyalty. With user role-based discounts, you can create personalized offers for different groups of shoppers.

One incredible thing about this discount rules for WooCommerce free plugin Disco is this tool supports membership discounts. Suppose you have a WooCommerce membership website offering different subscription tiers for your customers with different parks.

You can offer subscription-tiered-based membership discounts to your users to encourage them to buy more or upgrade to the top tiers to enjoy higher discounts.

Practical Example:

• ‘Gold’ members get 15% off all purchases.

Why Use It:

• Makes customers feel valued and appreciated.
• Encourages repeat purchases and builds brand loyalty.

How to Apply Discounts to WooCommerce Product Prices Based on User Role?

To create user role-based WooCommerce automatic discounts, follow these steps –

• Select the Product intent from the top after naming your rule.
• Choose All Products from the Discount section.
• Set the percentage value according to the above example.
• Add the condition User Role.
• Type in or scroll and select your target user role ‘Gold.’

After you save the rule, Gold members will be able to avail 15% off their next purchases.

Strategy 4: Automatic Cart Discounts

Automatic cart discounts are a seamless way to incentivize customers to spend more. By setting conditions like minimum cart value or product combinations, you can apply discounts automatically without requiring any action from the customer.

Practical Example:

• Get $10 off when the cart value equals or exceeds $100.

Why Use It:

• Encourages customers to add more items to their cart.
• Increases conversions by offering instant value.

How to Apply Discounts to WooCommerce Product Prices Based on Cart Condition?

Here’s the WooCommerce dynamic pricing & discounts tutorial for the above example.

• Select the Cart intent from the top section.

• Specify your products from the Discount section.
• Select the Fixed Discount from the Discount Type dropdown and enter the value.

• Add the condition Cart Subtotal.
• For a cart value of minimum or over $100, select the Greater Than Or Equal operator and type in your value.

• Save and test the rule from the front by adding $100 worth of products to the cart.

Strategy 5: Time-Limited Flash Sales

Flash sales are a powerful way to create urgency and excitement around your products. By offering steep discounts for a short period, you can drive a surge in traffic and sales.

Practical Example:

• Offer 30% off all products for 24 hours only.

Why Use It:

• Creates a sense of urgency that drives quick purchases.
• Boosts traffic and sales during specific timeframes.

How to Set Up Automated Flash Sale in WooCommerce?

To offer such a WooCommerce promotion, follow these steps –

• Select the Product or Cart intent.

• From the Discount section, choose All Products.
• Select the start date from the first Valid Between field.

• Similarly, select the end date and time from the following field.

• Set the percentage value from the dedicated section.

• Save the rule. Disco will automatically start and end the discount campaign according to your set dates.

Mastering WooCommerce Discounts: Best Practices to Maximize Sales with Disco

Discounts are one of the most effective ways to attract customers, boost sales, and grow your WooCommerce store. But if not used strategically, they can eat into your profits or even devalue your brand.

That’s where a powerful WooCommerce discount plugin like Disco comes in. With its advanced features, you can create targeted, automated discounts that drive results without the hassle.

In this section, we’ll explore the best practices for using discounts in WooCommerce with Disco. Whether you’re running a small store or managing a large inventory, these tips will help you get the most out of your discount campaigns.

1. Set Clear Goals for Your Discounts

Before creating any discount, ask yourself: What do I want to achieve?

Are you looking to clear out old inventory, attract new customers, or reward loyal ones? Having a clear goal will help you design discounts that align with your business objectives.

How Disco Helps:

• Use Disco’s flexible discount rules to create campaigns tailored to your goals. For example, use category-specific discounts to clear out seasonal stock or user role-based discounts to reward VIP customers.

2. Avoid Overusing Discounts

While discounts can boost sales, using them too often can train customers to wait for deals instead of buying at full price. This can hurt your profit margins in the long run.

How Disco Helps:

• Use Disco’s time-limited flash sales to create urgency without making discounts a constant expectation. For example, run a 24-hour sale or a weekend promotion to drive quick purchases.

3. Personalize Discounts for Different Customer Groups

Not all customers are the same. Offering personalized discounts based on customer behavior or loyalty can make your campaigns more effective.

How Disco Helps:

• With Disco’s user role-based discounts, you can create exclusive offers for specific groups. For instance, offer first-time buyers a 15% discount or give loyal customers early access to sales.

4. Use Tiered Pricing to Encourage Bulk Purchases

Tiered pricing is a great way to incentivize customers to buy more. By offering bigger discounts for larger orders, you can increase your average order value and clear out inventory faster.

How Disco Helps:

• Disco’s tiered pricing feature lets you set up bulk discounts effortlessly. For example, offer 5% off for 1-5 items, 10% off for 6-10 items, and 15% off for 11+ items.

5. Automate Discounts to Save Time

Manually creating and managing discounts can be time-consuming, especially if you run frequent promotions. Automating the process ensures consistency and frees up your time for other tasks.

How Disco Helps:

• Disco’s automatic discount rules let you set conditions like minimum cart value or product combinations.

6. Test and Optimize Your Discounts

Not all discounts will perform the same way. Regularly testing and optimizing your campaigns can help you find what works best for your store.

How Disco Helps:

• Use Disco’s flexible settings to experiment with different discount types, values, and conditions. Track the results and tweak your campaigns for better performance.

7. Combine Discounts with Upselling and Cross-Selling

Discounts can be even more effective when paired with upselling and cross-selling strategies. For example, offer a discount on a complementary product when a customer adds a specific item to their cart.

How Disco Helps:

• Disco’s automatic cart discounts make it easy to create bundled offers. For instance, offer 20% off a matching accessory when a customer buys a specific product.

8. Communicate Discounts Clearly

Make sure your customers know about your discounts. Use banners, pop-ups, and email campaigns to promote your offers and create a sense of urgency.

How Disco Helps:

• Disco automatically displays discounted prices and sale badges on your product pages, which makes it easy for customers to spot your deals.

Wrap up

Discounts are a powerful tool for growing your WooCommerce store, but they need to be used strategically. With the right discount plugin, you can create targeted, automated discounts that align with your business goals and drive real results.

By following the guidelines on how to apply discounts to WooCommerce product prices and the best practices we mentioned in this article, you’ll not only boost your sales but also build customer loyalty and maximize your profits.

Ready to improve your discount game? Implement these strategies today and see the difference they can make for your store.