How to Create Black Friday Sales in WooCommerce? 

Black Friday – “ a gorgeous mess of chaos, ‘’ a delight in disorder. ” Black Friday, where the ‘Black’ ink symbolizes profitability, has evolved into a landmark event that officially kicks off the holiday shopping season. 

According to Adobe Analytics, Black Friday generated $9.8 billion in U.S. online sales, up 7.8% from the previous year. 

This transition has slowly made its way online. And now nearly 60% of people prefer to shop online. 

Through careful observations, you may identify that you should start your planning and marketing strategies early.

With DISCO (Dynamic Pricing & Discounts plugin), you can create the best deal with advanced pricing rules and strategies like a piece of cake.

Why Black Friday Sales Matter for WooCommerce Stores?

This is the time when “ The fields are white and ready for harvest. “ In other words, it is a peak season for multiple critical advantages for the e-commerce business. 

Firstly, it is a powerful tool for customer acquisition. It lures customers with early bird deals, flash sales, and other limited-time discounts. 

At the same time, it extends its roots to build long-term customer loyalty.

Secondly, by reducing excess stock, it clears the inventory. That opens the door for introducing new products, enhancing brand visibility, and running promotional campaigns.  

It breaks new ground for cross-selling and upselling.

A brilliant strategy for increasing Average Order Value (AOV). And also functions as a reference for future strategies. 

Prepare Your WooCommerce Store for Black Friday

Before we dive into the mechanics, let’s take a look at some key consumer behavior insights from 2024 : 

• According to the Baazarvoice, 44% consumers are willing to start their shopping before November 2025.

• 61% of consumers place value on brands when purchasing.
• More than half of online spending will come from mobile devices, which is approximately 56.1% according to Adobe Forecast 

Optimizing site performance with enhanced hosting capabilities : 

Optimizing site speed should be a top priority for website optimization. Since 90% customers are very likely to leave if it’s slow. 

Here are several effective actions you can take if your website is loading slowly : 

• Testing: Check your sitespeed, how easy it is to buy something, and if your emails are working. Use tools like Pingdom and Page Speed Insights to check its speed and performance. 

• Optimize your images: Experts recommend using the smallest possible sizes while maintaining high resolution. You can use tools like ImageOptim to optimize your image.

Focus on security : 

• Use extra security on your admin panels and payment gateways. 
• Limit who can access your site.

• Use Content Security Policies (CSP) to block unauthorized scripts or file modifications.
• Keep an eye on unusual activities.

Build Email Campaigns : 

• Review your subscriber list and segment it into targeted groups to deliver customized offers.

• Use compelling subject lines to create FOMO ( Fear Of Missing Out ) by using words like “ exclusive “ , “limited time “, and so on .
• Make your emails stand out with cool buttons and banners. 

Expand your inventory : 

Commence earlier by inspecting to see what already works. In this case, reviewing data from the previous year will help you narrow down the popular items.

Keep track of your items by enabling low inventory alert in your WooCommerce product settings.

How to Set up a Discount Black Friday with the Disco Plugin

First, install the Disco plugin and follow the simple steps to run your campaign. 

Set Up Steps : 

1. Activate the Disco plugin on your WooCommerce store. 
2. Name your campaign.
3. Choose your discount intent ( e.g., Product intent, cart intent, shipping intent, bulk intent, bundle intent, bogo intent ) 
4. Filter Products (e.g, All products, a  few products) 
5. Set User limit ( choose any numbers you want ) and Validity date 
6. For larger orders, use bulk or bundle rules.
7. Save and start your campaign. 

For more detailed guidelines, you can also check: How to set up discounts in WooCommerce (step-by-step guide) 

Here are some strategies that can be followed for Black Friday : 

Strategy 1: Early Bird Discount 

Early Bird Discount refers to limited-time offers to select customers who purchase within a specific time window.

This phenomenon increases the product’s perceived value and makes it more attractive to customers.

Here’s how it works –

• Drive urgency with limited-time offers : 

With the Disco plugin, you can define the discount period with both a start date and an end date. For example : 

• “ Get a 30% discount in the first 3 hours.”
• “ Save 40% before midnight.”
• “ 50% off for the first customers .”

• Give Early Access to VIPs Using Role-Based Rules : 

By creating role-based discounts, you reward customers with a special privilege that makes them feel acknowledged and adds a degree of respect based on their titles. 

With Disco, you can restrict discounts to : 

• Subscribers 
• Logged-in users 
• Returning customers 
• VIP members 
• Specific User roles. 

Strategy 2: Increase AOV with Tiered Cart Discount

Tiered discounts engage customers by rewarding them gradually. This gratification technique is one of the ultimate reasons for increasing AOV (Average Order Value). 

With the Disco plugin, it is even easier to make smarter deals with no sweat. Each tier becomes a psychological trigger to buy more through the implementation of the best features and strategy. 

Here’s how to put this into practice : 

1. On your WooCommerce store, install and activate the Disco plugin. 

2. Create a new discount rule. Define your discount rule with attractive offers : (e.g., 5%, 10%, 15%, 20% )

3. Promote the sale on your site everywhere. 

4. You can add free shipping or product bundles to the higher tiers to get people to spend even more.

Strategy 3: Protect your profits with specific bundles 

This is a good way to sell more while keeping your profits up. You provide a discount on a group of items when customers meet certain requirements. Like, they have to spend a certain amount, buy specific items, or be a certain type of customer.

This ensures discounts are given only on large, profitable orders. For example –” Spend $200+ to unlock the bundle. “

This helps you sell more expensive products and get rid of items that don’t make you a lot of money. Plus, customers think they’re getting an awesome deal. This also means you don’t have to do store-wide sales as often.

Strategy 4: Turn Visitors into Customers – Special Offer for First-Time Customers.

Your conversion rate will bounce up to ( 2-5x with incentives) . This is a proven way to turn your browsers into buyers. 

This small nudge /reward from you is just about right to make a lasting impact on your customer’s mind. A smart strategy for building up customer loyalty and earning their trust.

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