How to Setup WooCommerce Customer Specific Discounts? (Simple Steps)

Create customer-specific discounts in WooCommerce using the Disco plugin. Set up rules to offer personalised discounts based on user roles, email addresses, or purchase history. Customize discount types (percentage or fixed), apply conditions, and automate the process. Enhance customer loyalty and boost sales with targeted, exclusive offers.

Getting a new customer is awesome, but let’s be real: returning customers are the real goldmine. They are the secret to your eCommerce success.

They drive up to up to 70% of your revenue. Treat ’em right, and they’ll keep coming back for more.

However, rewarding them in WooCommerce can be a royal pain. The built-in tools are about as flexible as a brick, and custom code?

Unless you’re a coding wizard, forget about it. But don’t despair! Plugins like Disco are there to rescue you from discount despair. It’s the easiest way to create targeted offers that’ll make your customers feel special (and keep them coming back for more).

Stick with us as we guide you in creating customer specific discounts WooCommerce —step-by-step, in minutes.

We will start with a basic WooCommerce customer specific discount and then dig deeper into advanced strategies and explain key concepts. Let’s jump right into it.

How to Setup WooCommerce Customer Specific Discounts?

Disco is a free discount plugin that packs a plethora of features you only find on a premium plugin. You can create and offer all sorts of discount strategies, be it basic ones like WooCommerce percentage discounts or advanced dynamic discounts such as cart-based discounts.

The plugin allows you to apply a large number of conditions to your WooCommerce discount rules. You can offer discounts based on different product types, cart conditions, and even customer behavior, thanks to the condition filters.

Overall, Disco is one of the best WooCommerce plugins for customer-specific discounts. Let’s create the following customer specific discounts WooCommerce rule.

Example: Exclusive 25% storewide discount for Sarah (Customer’s name).

Meet Sarah Thompson, a loyal customer who’s been shopping at your store for years. She’s always the first to try your new collections and never misses a sale.

To reward her loyalty, you want to give her an exclusive 25% storewide discount that only she can access. Here’s how to set this up in minutes using the Disco plugin.

Step 1: Install a WooCommerce Discount Plugin

Disco is available for free in the WordPress repository. To install this customer specific pricing for WooCommerce plugin from your admin panel, follow these steps –

• Go to Plugins >> Add New after you log in to your admin panel.
• Search for Disco. Install and activate it once you find it.

Step 2: Create a New Discount Rule

Disco generates its own dedicated menu and dashboard when you install it. To start creating your customer specific discounts WooCommerce rule, click on the Disco option from your left menu panel.

• To create a discount rule, click the Create a Discount button from the Disco dashboard.
• It will lead you to the discount campaign generation window.

Step 3: Configure Discount Settings

• Name your discount campaign. (e.g., Sarah’s Exclusive 15% VIP Discount)
• Select the Product intent from the Discount Intent section.

• From the Discount section, select All Products, as we are offering storewide discounts on all products.

• Select the Percentage Discount option from the Discount Type dropdown.
• Insert your discount value (25) in the Discount Value box.

Step 4: Selecting the Target Customer for the Discount

Here’s the process of setting up WooCommerce customers that automatically get a discount.

• Click the Add Condition button.

• Scroll and select the Customer filter.

• Search and select your target customer from the following box. As per our example strategy, we selected Sarah Thompson.

Step 5: Save and Test

• Click the Save button to activate this customer specific discounts WooCommerce rule.

• You can create a demo customer’s account to test the rule from the front site. Here’s how Disco applies the discount for our demo customer, Sarah –

• While other users will see the regular prices as you can see below.

So, there you go, these are the steps necessary for setting up WooCommerce customer-specific discounts. Pretty straightforward, right?

Now, it’s time to delve deeper into key types and strategies.

Types of Customer-Specific Discounts in WooCommerce

Your customers are unique, so your discounts should be too! WooCommerce offers a treasure trove of ways to create personalized offers that make each customer feel special.

Customer-specific discounts aren’t limited to just one type. There are many ways to tailor discounts to individual customers or groups. Let’s explore some of these powerful customer specific discounts WooCommerce types to boost loyalty and skyrocket your sales.

User Role-Based Discounts: Segmenting Your Audience

• The Power of Grouping: Divide your customers into segments like VIPs, wholesalers, subscription tiers, or regular shoppers.
• Targeted Deals: Assign a unique discount to each group.
• Easy Management: This method is simple to set up and maintain.
• A Note on Personalization: While effective, remember that everyone in the same role gets the same offer, so it’s less individually personalized.
• Example: Offer a flat 30% WooCommerce discounts for wholesale customers on bulk orders.

Customer-Specific Discounts: One-on-One Connections

• True Personalization: Craft discounts for individual customers based on their loyalty, purchase history, or even special occasions.
• Making Customers Feel Valued: Imagine rewarding a long-time customer with 25% off their next order. This level of personalization builds strong relationships.
• Tracking and Setup: Requires a bit more effort to track customer behavior and set up individual discounts, but the payoff is worth it.
• Example: Give a specific customer a $10 discount on a product they’ve been browsing.

Difference between User Role-Based and Customer-Specific Discounts

Before we explore other customer specific discount types, let’s discuss the above ones a little more because you may get confused between the two. Though both WooCommerce role-based discounts and specific customer discount approaches aim to reward loyalty, they are not the same:

• User Role-Based Discounts
  • Apply to a group of customers based on their assigned role
  • Easy to implement and manage
  • Less personalized since the same discount goes to everyone in the group
• Customer-Specific Discounts
  • Tailored for individual customers
  • More personal and targeted
  • Requires tracking customer behavior and a bit more setup

Both methods can effectively boost sales and customer satisfaction. Choose user role-based discounts for simplicity when you have clear segments, and opt for WooCommerce discounts per customer when you want to reward individual loyalty.

Location-Based Discounts: Thinking Locally

• Geography Matters: Offer discounts based on where your customers live.
• Targeted Promotions: Give a 10% discount to customers in a specific city during a local festival.
• Boosting Local Sales: This approach shows you understand regional needs and drives local business.
• Example: Offer free shipping to customers within a 50-mile radius of your store.

First Order Discounts: Welcoming Newcomers

• Great First Impressions: Entice new customers with a special discount on their first purchase.
• Encouraging Initial Buys: This welcome offer encourages them to take the plunge and become a customer.
• Example: Offer 15% off your first order.

Purchase History-Based Discounts: Rewarding Repeat Business

• Spending Rewards: Offer discounts based on how much customers have spent in the past.
• Incentivizing Future Purchases: For example, give 15% off if a customer has spent over $500 in total.
• Increasing Lifetime Value: This strategy encourages repeat business and boosts long-term revenue.
• Example: Give a 10% discount to any customer who has placed more than 5 orders.

Loyalty or Repeat Purchase Discounts: Showing Appreciation

• Rewarding Frequency: Give discounts to customers who shop frequently.
• Building Loyalty: Offer 10% off every 5th order.
• Strengthening Customer Relationships: This shows you value their continued support.
• Example: Offer a free gift with purchase to customers who have made a purchase every month for the last six months.

Celebrating Special Moments: Birthday or Anniversary Discounts

• Personal Touch: Send a discount code on a customer’s birthday or purchase anniversary.
• Making Customers Feel Special: This personalized gesture strengthens customer connections.
• Example: Send a 20% off coupon on a customer’s birthday, valid for the entire month.

Referral Discounts: Spreading the Word

• Turning Customers into Advocates: Reward customers for referring new shoppers.
• Win-Win-Win: Offer a 15% discount to both the referrer and the referred friend.
• Organic Growth: This is a fantastic way to expand your customer base.
• Example: Give a $5 Woo gift card to anyone who refers a friend who makes a purchase.

Rescuing Lost Sales: Abandoned Cart Discounts

• Winning Back Customers: Encourage customers to complete their purchases if they leave items in their cart.
• Gentle Nudge: Email them a 10% off customer specific discounts WooCommercecoupon as an incentive.
• Recovering Revenue: This customer specific discounts WooCommerce strategy helps you recapture lost sales.
• Example: Send an email with a 5% discount and a reminder of the items left in their cart 24 hours after abandonment.

Membership or Subscription Discounts: Building a Community

• Exclusive Access: Provide discounts to members or subscribers.
• Rewarding Engagement: Members get 10% off all purchases.
• Fostering Loyalty: This strategy encourages customers to join your community.
• Example: Offer exclusive early access to sales and new product releases to members of your subscription program.

By using these customer specific discounts WooCommerce strategies, you can create offers that resonate with your audience, drive more sales, and build stronger customer relationships.

Now that we’ve explored the different types of customer-specific discounts let’s dive into how you can actually set them up in your WooCommerce store. For this article, we will only focus on the specific customer discounts.

Exploring Different Customer Specific Discounts WooCommerce Strategies

You’ve nailed the basics of customer-specific discounts. Now, it’s time to unleash the real power of personalization. We’re talking next-level strategies that go beyond simple offers and create truly meaningful connections with your customers.

We will focus on individual targeting for this article that can help you build stronger relationships and drive serious sales.

Birthday Discounts: Surprising and Celebrating with a Discount

Example: 20% flash sale for 24 hours on all products for birthday girl Olivia.

Celebrate your customers’ special day by offering exclusive birthday discounts. This gesture shows appreciation and encourages them to shop with you.

Best Use Cases:

• Builds customer loyalty and adds a personal touch.
• Build stronger customer relationships through personalized recognition.
• Increase customer lifetime value by incentivizing repeat purchases.

How to Setup Time-Based Customer Specific Discounts WooCommerce Strategies?

To create such discount rules for WooCommerce using Disco, follow these steps –

• Select the Product discount intent and All Products from the top.

• Use the Valid Between fields to configure a specific timeframe for your discount campaign. First, set the starting time and date per your target user’s birthdate.

• Set the 24-hour end time from the following field.

• From the Product Rules section, input your WooCommerce discount percentage value.
• Add the condition Customer and select your target customer.

Besides setting a WooCommerce flash sale discount, you can use the Valid Between fields to set all types of limited-time offers, such as seasonal discounts, Black Friday, Cyber Monday sales, etc.

Category-Specific Discounts for Individual Customers

• Example: Since you love hoodies, here’s 15% off our latest collection.

Reward loyal customers or specific customer segments with targeted discounts on product categories they frequently purchase.

• Best Use Cases:
  • Promote specific product categories to targeted audiences.
  • Incentivize repeat purchases within a customer’s preferred category.
  • Offer exclusive deals to VIP customer groups.

How to Setup Category Based Customer Specific Discounts WooCommerce Campaigns?

To setup WooCommerce customer specific pricing for selected categories, you will need to add and apply multiple conditions. Disco supports adding multiple conditions with AND/OR logic in a single rule.

• AND Logic: All conditions must be met for the discount to apply. For example, you can set a rule where a customer must be tagged as ‘VIP’ AND purchase from the ‘Accessories’ category to receive 15% off.
• OR Logic: Only one condition needs to be met for the discount to trigger. For instance, a rule could apply a 10% discount if a customer is from the ‘Wholesale’ group OR purchasing from the ‘Electronics’ category.

This flexibility means you can craft highly targeted WooCommerce dynamic pricing based on customer offers that match your sales goals while rewarding individual customers in meaningful ways.

So, here’s how to offer customer specific discounts in WooCommerce based on category –

• Select the Product intent and All Products to offer the discount on all products under your target category.
• Set your percentage value and select your target customer from the Customer condition.

• Click the Add Another Condition button to add a new filter.

• Select the AND logic and choose the Categories filter.

• After that, search and select your target category.

• Save and test the rule from the front.

Specific Product Discounts for Specific Customers

• Example: A customer who abandoned a cart with specific products receives a 10% discount on those products.

Discounts can recover a staggering 87% of abandoned carts. Offer targeted discounts on specific products to individual customers based on their browsing history, purchase behavior, or cart abandonment.

• Best Use Cases:
  • Recapture lost sales by offering discounts on abandoned cart items.
  • Promote specific products to customers who have shown interest.
  • Cross-sell or upsell related products to existing customers.

How to Setup Abandoned Cart Discounts in WooCommerce?

You can track who abandoned your WooCommerce carts from the Reports/Google Analytics or using a dedicated plugin. Let’s say a customer named Patrick added some items to the cart and then left without completing the purchase.

Here’s how you can create a customer-specific discounts WooCommerce rule for Patrick only for those exact products.

• Select the Product discount intent from the top.

• Next, select the Few Products option.
• Search and select your target products.

• Set the percentage value.
• Select the customer using the Customer condition and save the fixed product discount WooCommerce rule.

Once the rule is set, you can send Patrick a personalized cart recovery email with the discount offer. You can also set a limited time for the discount to be valid.

This strategy creates urgency and encourages him to complete the purchase, increasing your recovery rate and boosting sales.

Cart Condition Discounts for Specific Customers

• Example: Give Mariam a 20% discount when her cart total reaches $100 or more.

Cart condition discounts encourage customers to spend more per order and increase the average order value. These WooCommerce dynamic pricing & discounts can also clear out slow-moving inventory.

• Best Use Cases:
  • Encourage larger purchases by offering discounts at specific cart value thresholds.
  • Provide exclusive WooCommerce discounts for VIP customers based on cart condition.
  • Offer discounts on specific products or categories when added to the cart, boosting sales of less popular items.

How to Setup Cart Based Customer Specific Discounts WooCommerce Rules?

To create a WooCommerce cart discount for specific customers, follow these steps –

• Select the Cart discount intent from the top.
• From the Discount section, select All Products.

• Set the percentage value and add the Customer condition.
• Select your target customer, Mariam, and add another condition.

• Apply AND logic and add the Cart Subtotal condition.
• Select the Greater Than Or Equal operator and input your minimum cart value.

• Save the rule. Now, Mariam can avail of a 20% discount when her cart subtotal reaches $100 or more.

Loyalty Program Discounts

Example: Gold tier members of the loyalty program receive a 40% discount on all purchases for the entire holiday season.

WooCommerce loyalty discounts reward your most valuable customers with exclusive offers based on their membership level.

By implementing a tiered loyalty system, you can offer increasing discounts and special benefits as customers reach higher tiers. For example, you might have Bronze, Silver, and Gold levels, with each tier offering better perks like higher discounts, free shipping, or early access to sales.

This strategy works well for WooCommerce membership sites, where you can offer multi-layer subscription plans. Higher-tier members can receive bigger discounts, priority support, and exclusive product offers—making them feel valued and encouraging them to stay loyal.

Additionally, you can use targeted WooCommerce membership discounts to incentivize customers to upgrade their memberships. For example, “Upgrade to Gold and enjoy an extra 10% off all purchases this month!

• Best Use Cases:
  • Increase customer retention.
  • Encourage repeat purchases with tier-based incentives.
  • Build a strong community of loyal customers.
  • Motivate customers to spend more to unlock higher-tier benefits.

How to Setup WooCommerce Group-Specific Discounts?

Here are the steps –

• Select the Product intent and specify the products.
• Set the start and end times and dates for the discount to be valid.

• Input the percentage value.
• This time, add the User Role condition.

• Scroll or type in your target user role and save the customer specific discounts WooCommerce rule.

Your Gold members can now enjoy the discount, and any member who upgrades to Gold can also avail of this discount.

WooCommerce Customer-Specific Discounts Setup Using Custom Codes

As you know by now, plugins are your best choice to offer a WooCommerce returning customer discount. However, if you want to avoid installing another plugin in your setup, you can apply custom codes to create customer specific discounts WooCommerce offers.

If you’re comfortable with a little coding, you can create tailored discounts for specific customers based on criteria like email addresses, user roles, or purchase history. Let us walk you through the steps to set up customer-specific discounts in WooCommerce using custom code.

Step 1: Access the Theme File or Use a Child Theme

• Go to Appearance >> Theme File Editor >> Functions.php.
• For WordPress default themes, you can find the functions.php file under Tools >> Theme File Editor.

Alternatively, you can use a child theme’s functions.php file. This ensures that your changes won’t be lost when the theme updates.

Step 2: Hook Into WooCommerce to Apply the Discount

To apply a discount to specific customers, you’ll need to hook into WooCommerce. Add the following code to your functions.php file:

function apply_customer_discount($cart) {

// Check if the user is logged in

if (is_user_logged_in()) {

     $user = wp_get_current_user();

     // Add customer-specific conditions (e.g., user email, user role)

     if ($user->user_email == 'customer@example.com') {

         // Set discount amount (e.g., 10%)

         $discount = 0.10;

         // Apply the discount to the cart

         $cart->add_fee(__('Customer Discount', 'woocommerce'), -$cart->get_subtotal() * $discount);

     }

}

}

add_action('woocommerce_cart_calculate_fees', 'apply_customer_discount');

This snippet checks if the user is logged in and matches the email address customer@example.com before applying a 10% discount to their cart.

• Replace customer@example.com with your customer’s email.

Here’s how the discount is applied to the cart page for the targeted customer.

Step 3: Customize the Discount Criteria

You can personalize the discount criteria based on different factors:

By User Role

If you want to offer discounts to specific user roles (e.g., “wholesale” customers), use the following check:

if (in_array('wholesale_customer', (array) $user->roles)) {

// Apply discount logic here

}

By Purchase History

The following example gives a 10% discount if the customer has spent more than $500 in total.

// WooCommerce Customer Discount Based on Purchase History

add_action('woocommerce_cart_calculate_fees', 'custom_purchase_history_discount');

function custom_purchase_history_discount() {

    if (is_admin() && !defined('DOING_AJAX')) {

        return;

    }

    // Check if the user is logged in

    if (is_user_logged_in()) {

        $user_id = get_current_user_id();

        // Get total spent by customer using WooCommerce function

        $total_spent = wc_get_customer_total_spent($user_id);

        // Set discount criteria - Example: Give a 10% discount if total spent exceeds $500

        if ($total_spent > 500) {

            $discount = WC()->cart->subtotal * 0.10;

            WC()->cart->add_fee(__('Loyalty Discount', 'woocommerce'), -$discount);

        }

    }

}

Step 4: Test the Discount Logic

Once you’ve added the code, be sure to test it thoroughly. Log in with a test customer account and verify that the discount is applied only to the specific customer or user role you’ve targeted. Ensure that the cart calculations are correct and that the discount applies as expected.

Step 5: Monitor and Refine

Once your discount system is live, make sure to monitor it and refine it over time. Consider using WooCommerce analytics to track how well the discounts are performing and whether any adjustments are needed.

By following these simple steps, you can create customer specific discounts WooCommerce rules using custom code. It’s a powerful way to personalize the shopping experience for your customers while retaining full control over the discount logic.

Best Practices and Optimization Tips for Customer-Specific Discounts

Let’s dive into the best practices and optimization tips for crafting customer specific discounts WooCommerce campaigns that truly resonate and drive results. It’s not just about slapping a percentage off; it’s about strategic personalization!

1. Know Your Customer (Really Know Them):

• Data is King: Harness the power of your CRM. Track purchase history, browsing behavior, demographics, and even social media interactions (if applicable and with consent). The more you know, the better you can tailor.
• Segmentation is Key: Don’t treat all customers the same. Group them based on shared characteristics (e.g., high-value customers, frequent buyers, new subscribers). This allows for targeted discounting strategies.
• Beyond the Transaction: Understand customer preferences. What are their favorite product categories? What brands do they love? What are their pain points? This qualitative data is gold.

2. Craft the Perfect Offer:

• Relevance Reigns Supreme: A generic discount might fall flat. A discount on a product a customer has previously purchased or shown interest in? Now you’re talking!
• Personalized Messaging: Don’t just send a discount code. Personalize the accompanying message. “We noticed you love our organic coffee. Here’s a special discount just for you!” is far more impactful than “Here’s a discount!”
• Tiered Discounts: Reward loyalty with escalating discounts. The more a customer spends or engages, the higher their discount tier. WooCommerce tiered discounts incentivize continued engagement.
• Exclusive Access: Offer early access to sales or new products as a special perk for loyal customers. This creates a sense of exclusivity and appreciation.
• Birthday Magic: A birthday discount is a classic for a reason. It’s a personal touch that customers appreciate.

3. Strategic Implementation and Timing:

• Automate Where Possible: Marketing automation tools can streamline the process of sending personalized discounts based on triggers like purchase history or website activity.
• Timing is Everything: Send discounts when they are most likely to be used. For example, a discount on a seasonal item right before the season starts.
• Consider the Customer Journey: Use discounts strategically at different stages of the customer journey. A welcome discount for new subscribers, a retention discount for at-risk customers, and a loyalty discount for long-term fans.
• Don’t Overdo It: Too many discounts can devalue your brand and train customers to expect them. Be selective and strategic.

4. Measure, Analyze, and Optimize:

• Track Performance: Monitor the effectiveness of your customer specific discounts WooCommerce campaigns. Which segments respond best? Which offers drive the most conversions?
• A/B Testing: Experiment with different discount amounts, messaging, and timing to see what works best.
• Refine Your Strategy: Use the data you collect to continually refine your customer segmentation and discount strategies. What worked last quarter might not work this quarter. Stay agile.
• Customer Feedback: Don’t forget the human element! Ask customers for feedback on your discount program. What do they like? What could be improved?

5. Beyond the Discount:

• Value Beyond Price: While discounts are a great incentive, remember that customers also value other things, like excellent customer service, high-quality products, and a positive brand experience.
• Build Relationships: Use WooCommerce customer-specific discounts as a way to build stronger relationships with your customers. Engage with them on social media, ask for their feedback, and make them feel like part of your community.

By following these best practices and optimization tips, you can create WooCommerce customer-specific discounts that are not only effective in driving sales but also contribute to building long-term customer loyalty and advocacy. It’s a win-win!

Why WooCommerce Customer-Specific Discounts Matter?

Customer specific discounts WooCommerce is a powerful tool for businesses to build loyalty, increase sales, and gain a competitive edge. Here’s a detailed look at why they matter:  

1. Building Customer Loyalty:

• Personalized Approach: Customer-specific discounts show that you recognize and value individual customers. By tailoring offers to their specific needs and preferences, you create a sense of exclusivity and appreciation.  
• Emotional Connection: When customers feel understood and rewarded, they develop a stronger emotional connection with your brand. This fosters loyalty and encourages repeat business.  

2. Increasing Sales:

• Targeted Incentives: Customer specific discounts WooCommercecan strategies can be used to incentivize specific behaviors, such as making a first purchase, trying a new product, or increasing order value.  
• Higher Conversion Rates: When customers receive personalized offers that align with their interests, they are more likely to make a purchase.  
• Increased Customer Lifetime Value: By nurturing customer relationships with targeted discounts, you can increase their overall spending with your business over time.  

3. Gaining a Competitive Edge:

• Differentiation: In a crowded marketplace, WooCommerce customer-specific discounts can help you stand out from competitors who rely on generic promotions.
• Customer Retention: By rewarding loyal customers, you reduce the risk of them switching to competitors.  
• Data-Driven Insights: Implementing customer-specific discounts often involves collecting and analyzing customer data, which can provide valuable insights into customer behavior and preferences.

Wrap up

So, there you have it! Setting up customer specific discounts WooCommerce rules might have seemed daunting at first, but with the right plugin and a little planning, it’s totally manageable.

From birthday surprises to rewarding your VIPs, these targeted offers can really make a difference in how your customers feel about your store – and how often they come back. Remember, it’s not just about the discount itself; it’s about making those personal connections.

By understanding your customers and tailoring your offers, you can turn one-time buyers into loyal fans. Give these strategies a try and watch your WooCommerce store thrive!